On January 9th, Xuan Wu Cloud announces that its affiliated entity, Guangzhou Xuan Wu Wireless Technology Co., Ltd. (hereinafter referred to as “Xuan Wu Technology”), has successfully won the procurement project for the marketing digital empowerment initiative under Guangzhou Zhujiang Brewery Co., Ltd. (hereinafter referred to as “Zhujiang Brewery”). The contract amount is 7.91 million yuan (approximately 9.01 million Hong Kong dollars).

Regarding the winning bid, Xuan Wu Cloud stated in the announcement that it would be beneficial for establishing a strategic partnership with Zhujiang Brewery in the future. The group also expressed its aspiration in transforming Zhujiang Brewery's marketing digital empowerment project into an industry benchmark, thereby facilitating rapid business growth for Zhujiang Brewery.

Zhujiang Brewery's preference for Xuan Wu Cloud as its digital transformation supplier is not a coincidence, according to industry experts. As the largest intelligent CRM service provider in China, Xuan Wu Cloud has been consistently deepening its presence in the fast-moving consumer goods sector and has a multitude of successful digital transformation practices with top-tier enterprises, which is cited as one of the key reasons for their successful bid in this case.

According to a report by Frost Sullivan, in 2021, Xuan Wu Cloud successfully established partnerships with many top 100 enterprises, such as 28 leading companies in the food sector, 24 in beverages, 20 in personal care, and 10 in the liquor industry, covering over 20% of the top-ranking companies in various sub-segments within the fast-moving consumer goods sector. Additionally, Xuan Wu Cloud's intelligent CRM solutions have showcased remarkable performance in the financial and government-enterprise TMT sectors. Notably, Xuan Wu Cloud ranked first in the Chinese intelligent CRM service market in the financial domain and the TMT industry in terms of 2020 revenue, while securing the third position in the government-enterprise sector.

Xuan Wu Cloud's market-leading position is a direct outcome of its relentless innovation and technological edge. Publicly available data showcases Xuan Wu Cloud's impressive strides in product technology and innovation. The company has strategically built its own technological barriers, distinguishing itself as the sole industry player with a comprehensive, in-house developed 3+1 platform. Xuan Wu Cloud harnesses the potential of aPaaS, cPaaS, artificial intelligence (AI), and data intelligence (DI) within its four major platform capabilities. Supported by its core SaaS applications in sales cloud, marketing cloud, and customer service cloud, Xuan Wu Cloud delivers a seamless, end-to-end solution for intelligent CRM. This unified approach enables efficient management across all touchpoints, channels, and throughout the entire lifecycle, thereby creating a holistic and integrated business ecosystem.

Of particular note is the recent release of the 2022 China CRM Industry Research Report by T Research, renowned as “a leading expert in enterprise service data”. The report highlights that possessing industry-specific "experience" will be a fundamental requirement for CRM vendors to expand their horizons amidst future market competition. In the current business landscape, enterprises are increasingly inclined towards pragmatic and stable strategies. Larger enterprises, in particular, seek CRM suppliers capable of offering successful experiences from similar-sized and similar-tier companies as valuable points of reference.

This development signifies that an increasing number of leading fast-moving consumer goods enterprises, akin to Zhujiang Brewery, will opt for Xuan Wu Cloud as their strategic partner during the digital transformation journey. Such partnerships are poised to usher in a new phase of rapid growth for Xuan Wu Cloud, positioning it favorably in future market competitions.